Kiwi Blog 20 articles · Page 2 of 3
Practical articles on websites, client portals, SaaS, and technical SEO. Understand the trade-offs before you invest in the build.
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Financial products and services ads must follow local law, and in many countries a Google verification of licenses and registration numbers. What the 2026 process changed — and what it does not certify.
Search is query-shaped demand. Performance Max is Google’s inventory blender. For B2B, the useful question is whether you can name the query and the landing page — not which campaign type is ‘best’.
Destination-not-accessible and destination-not-crawlable often mean AdsBot got a 403, a geo wall, or a robots.txt deny. How to allow the ads crawler without indexing operator routes.
GDN is Google’s owned-and-operated plus partner inventory under Google Ads policies. Open exchanges are a different contract. ads.txt, Better Ads, and destination rules decide whether you should be there at all.
Initial coin offerings, DeFi trading protocols, token liquidity pools, and unhosted wallets are prohibited on Google Ads. Meta bans ICOs and requires licenses for exchange-like products. This is consumer protection, not a misunderstanding.
In 2026 Meta lets advertisers fund accounts with USDC through third-party partners who convert to local currency. That is how you pay the bill. It is not permission to advertise a token.
Meta bans payday loans, short-term loans of 90 days or less, binary options, CFDs, ICOs, and penny auctions. These are not appeal-and-tweak categories. They are no.
How you fund Google Ads or Meta Ads is billing. Cards remain the default; Meta’s USDC partner rail is optional. Neither method is a targeting strategy or a policy waiver.
From 24 August 2026 YouTube counts a public view when playback starts. TrueView billable views still use the older watch-or-interact thresholds. Mixing those numbers is how teams invent performance.
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