Keep authenticated portals out of Google: noindex, robots, and sitemaps
Login, app, and operator routes should not appear in the sitemap or in snippets. Use noindex, robots, and a public-only URL inventory — from Google’s own indexing guidance.
Kiwi Blog 13 articles · Page 1 of 2
Technical SEO articles
Practical articles on websites, client portals, SaaS, and technical SEO. Understand the trade-offs before you invest in the build.
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Google AI Overviews in 2026: a B2B site checklist that does not invent rankings
Google’s 2026 Search Console generative-AI reports measure impressions in AI Overviews and AI Mode. Eligibility is ordinary technical SEO plus extractable answers — not a new ranking product.
Canonical URL mistakes that split B2B sites
www vs apex, trailing slash vs not, and HTTP vs HTTPS each look like duplicate sites to a crawler. A practical sequence, common mistakes, and what to prepare before you brief a studio.
www and apex: pick one B2B host and mean it
Two hosts with the same content split signals and confuse cookies. 301 and never look back. A practical sequence, common mistakes, and what to prepare before you brief a studio.
Indexation problems are not ranking problems
If Search Console says the URL is not indexed, no amount of copywriting will rank it. Fix crawl, canonicals, and robots first. A practical sequence, common mistakes, and what to prepare before you brief a studio.
JavaScript SEO for Next.js marketing sites
If the HTML export already contains the offer, crawlers do not need a client render. Do not hide primary copy behind useEffect. A practical sequence, common mistakes, and what to prepare before you brief a studio.
Technical SEO for a launch site when you have no content team
You do not need a magazine. You need crawlable URLs, a sitemap, and pages that answer one question each. A practical sequence, common mistakes, and what to prepare before you brief a studio.
Pagination SEO for a resource hub
Paginated lists are unique pages. Give them canonicals, crawlable links, and titles that include the page number. A practical sequence, common mistakes, and what to prepare before you brief a studio.
Service page SEO without thin copies of the same blurb
Six service pages should not share a paragraph with the noun swapped. Each needs a distinct buyer, outcome, and not-for. A practical sequence, common mistakes, and what to prepare before you brief a studio.
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