Kiwi Blog 20 articles · Page 1 of 3
Practical articles on websites, client portals, SaaS, and technical SEO. Understand the trade-offs before you invest in the build.
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Google’s destination-experience policy incorporates the Coalition for Better Ads. Sticky ads, auto-playing noisy video, and prestitial overlays are how a paid landing page gets disapproved even when the product is legal.
Credit-card applications are restricted financial advertising. Licenses, local disclosures, and Meta’s financial-products rules apply. A checklist that starts with the product, not the carousel.
Advertising credit cards, issuing, and card-linked payments is restricted financial advertising on Google and Meta. Treat licenses, APR disclosures, and destination review as the campaign. Lifestyle creative comes last.
Specialist crypto display networks exist because walled gardens ban ICOs, DeFi, and unlicensed exchanges. Buying that inventory does not make the product legal, brand-safe, or honest. A due-diligence guide.
Meta requires a recognized license and written permission, via Meta Business Suite, to promote crypto exchanges, trading, lending, and wallets that buy, sell, swap, or stake. News, tax, and storage-only wallets are documented exceptions.
Paid clicks inherit the page. Destination policy, AdsBot, Better Ads, and ordinary usability all hit the same URL. A pre-flight that is cheaper than a week of wasted Search or Meta spend.
A conversion is an event you defined, fired after a real action, under a consent state the tag is allowed to use. Consent Mode v2 and the EU user consent policy sit on top of Google Ads conversion tracking.
Google’s 2026 crypto ads rules: education and mining hardware can run without certification; exchanges and wallets need licenses plus Google certification in approved countries; ICOs, DeFi, unhosted wallets, and affiliate aggregators stay banned.
AdsBot checks that the final URL works, matches the display domain, is crawlable, and is not a maze of pop-ups. A practical 2026 checklist from Google’s Destination Requirements policy — not a ROAS story.
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