First-party measurement with Consent Mode v2 on B2B sites
Measure page views and form starts without loading analytics by default. Consent Mode v2, one loader, and named events beat a tag soup — from Google’s own consent guidance.
Kiwi Blog 17 articles · Page 1 of 2
Conversion articles
Practical articles on websites, client portals, SaaS, and technical SEO. Understand the trade-offs before you invest in the build.
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How to show proof without fake case studies
Proof is a live artifact, a delivery pattern, or a walkthrough. Invented logos, lifts, and testimonials are not proof. A sequence for B2B studios and product teams.
CTA copy that names the next step instead of 'submit'
A button should name the outcome of the click. 'Start a project' beats 'Submit' because the buyer already knows what happens next. A practical sequence, common mistakes, and what to prepare before you brief a studio.
How many B2B form fields you actually need
Every extra field trades completion rate for information you could ask on a call. Collect only what the follow-up process uses in the first 24 hours. A practical sequence, common mistakes, and what to prepare before you brief a studio.
B2B homepage first-screen checklist: buyer, outcome, proof, action
A homepage first screen works when a stranger can answer who it is for, what changes, why it is credible, and what to do next without scrolling. A practical sequence, common mistakes, and what to prepare before you brief a studio.
How to run a B2B pricing page when you do not publish prices
You can still help buyers self-select without a price list: name commercial models, what drives scope, and what a request must include. A practical sequence, common mistakes, and what to prepare before you brief a studio.
96% of B2B sellers expect self-serve buying, 17% have built it — the 2026 execution gap
Buyers want to self-serve 87% of the journey, and 93% would check out online if allowed — yet only 17% of sellers have a self-serve path at scale. The checked 2026 data on where the gap is, what buyers still need a human for, and how to build the hybrid funnel that closes it.
Service page structure that helps B2B buyers self-qualify
Service pages convert when they answer best-for, outcome, not-for, and first step before they list features. A practical sequence, common mistakes, and what to prepare before you brief a studio.
Stop treating bounce rate as the conversion diagnosis
Bounce rate mixes satisfied readers, wrong-fit visitors, and broken pages. Diagnose with enquiry quality, scroll to proof, and form starts. A practical sequence, common mistakes, and what to prepare before you brief a studio.
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