Kiwi Blog 161 articles · Page 3 of 18
Practical articles on websites, client portals, SaaS, and technical SEO. Understand the trade-offs before you invest in the build.
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Financial products and services ads must follow local law, and in many countries a Google verification of licenses and registration numbers. What the 2026 process changed — and what it does not certify.
Search is query-shaped demand. Performance Max is Google’s inventory blender. For B2B, the useful question is whether you can name the query and the landing page — not which campaign type is ‘best’.
Destination-not-accessible and destination-not-crawlable often mean AdsBot got a 403, a geo wall, or a robots.txt deny. How to allow the ads crawler without indexing operator routes.
Google’s 2026 Search Console generative-AI reports measure impressions in AI Overviews and AI Mode. Eligibility is ordinary technical SEO plus extractable answers — not a new ranking product.
GDN is Google’s owned-and-operated plus partner inventory under Google Ads policies. Open exchanges are a different contract. ads.txt, Better Ads, and destination rules decide whether you should be there at all.
If a machine can submit work, a human still has to accept, reject, or retry it. Design the queue as an object with states — not a chat log.
Initial coin offerings, DeFi trading protocols, token liquidity pools, and unhosted wallets are prohibited on Google Ads. Meta bans ICOs and requires licenses for exchange-like products. This is consumer protection, not a misunderstanding.
Proof is a live artifact, a delivery pattern, or a walkthrough. Invented logos, lifts, and testimonials are not proof. A sequence for B2B studios and product teams.
In 2026 Meta lets advertisers fund accounts with USDC through third-party partners who convert to local currency. That is how you pay the bill. It is not permission to advertise a token.
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