Kiwi Blog 161 articles · Page 7 of 18
Practical articles on websites, client portals, SaaS, and technical SEO. Understand the trade-offs before you invest in the build.
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Ranking and being quoted are different achievements. The checked 2026 evidence on what makes B2B content citable by AI answers, which page types earn citations and which never will, the honest schema question, and how to measure presence instead of sessions.
CLS is fonts, images without dimensions, injected cookie banners, and late ads. Most studios can eliminate the first three. A practical sequence, common mistakes, and what to prepare before you brief a studio.
Buyers compare. A useful comparison page states dimensions, honest limits, and who should pick the other option. A practical sequence, common mistakes, and what to prepare before you brief a studio.
Default is not a system. Hover, focus, active, disabled, loading, empty, and error are. A practical sequence, common mistakes, and what to prepare before you brief a studio.
One-off contrast patches regress. Change the token pairs and re-test the product. A practical sequence, common mistakes, and what to prepare before you brief a studio.
Five named studies measure the same phenomenon and disagree by two orders of magnitude. The 2026 evidence on AI referral conversion, why your benchmark is a rumor, the vendor claims that omit a denominator, and the levers that still hold up.
A one-off Lighthouse screenshot is not a budget. Fail the build when LCP, INP, or CLS regress on the templates you sell. A practical sequence, common mistakes, and what to prepare before you brief a studio.
Lab scores are a debugger. Field data is what users felt. Argue about field data when you have it; otherwise be honest that you have lab only. A practical sequence, common mistakes, and what to prepare before you brief a studio.
Throwing mockups over a wall creates rework. The pair should share the acceptance test. A practical sequence, common mistakes, and what to prepare before you brief a studio.
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