Direct answer
To be eligible as a supporting link in AI Overviews or AI Mode, a page must already be indexable in Google Search with a snippet. Google’s AI-features documentation says the same fundamentals apply: crawlable HTML, people-first content, structured data that matches visible text.
In June 2026 Google began rolling Search Console reports for generative-AI impressions. That is visibility data. It is not a conversion score and not a reason to buy ‘AI SEO’ retainers without a denominator.
What to change on a B2B site
Put a self-contained answer in the first two sentences of important guides. Keep one H1. Make the important sentences HTML, not images of text. Match FAQ JSON-LD to the visible questions.
Do not write for a model. Write for the buyer, then make the sentences extractable. Helpful-content policy still forbids scaled unoriginal pages.
A practical sequence
Instrument before you rewrite the brand.
- Verify Search Console access and the new generative-AI report if you have it
- List URLs that already rank for problem-aware queries
- Rewrite the opening of those URLs as a direct answer
- Check structured data against visible text
- Watch impressions, not invented ‘AI ranking’ scores
What not to buy
Packages that promise inclusion in AI Overviews, citations, or ‘GEO dominance’. Google does not sell that outcome. Technical eligibility plus useful pages is the work.
What to send if you want a senior review
Share the host, Search Console access if you have it, and the pages you believe should be cited. Related work at Kiwi: technical SEO and performance foundation.
Frequently asked questions
Is AI Overview inclusion a ranking you can guarantee?
No. Honest studios make pages eligible and measurable. They do not sell inclusion.
Do we need llms.txt for AI Overviews?
No. Google’s AI-features guide does not list llms.txt as a requirement. Treat llms.txt as an optional machine index, not a ranking lever.
Should every page get FAQ schema?
Only when the FAQs are visible and unique. Markup that is not on the page violates structured-data policy.
Sources
- Google Search Central — AI features and your website
- Google Search Central Blog — Search Generative AI performance reports
- Google Search Central — Creating helpful, reliable, people-first content
Figures cited above are drawn from the linked publications and are the responsibility of their sources; we date and scope them rather than presenting them as universal guarantees.