What to leave out of your XML sitemap
Sitemaps should list canonical, indexable URLs only. Admin, noindex legal pages, and parameter copies do not belong. A practical sequence, common mistakes, and what to prepare before you brief a studio.
Kiwi Blog 13 articles · Page 2 of 2
Technical SEO articles
Practical articles on websites, client portals, SaaS, and technical SEO. Understand the trade-offs before you invest in the build.
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Structured data worth shipping on a B2B site
Organization, WebSite, Service, Article, FAQPage, and BreadcrumbList are enough for most studios. Fake Review schema is a policy problem. A practical sequence, common mistakes, and what to prepare before you brief a studio.
Technical SEO is the platform AI search runs on — and most of the AI-SEO budget is unverifiable
69% of teams have allocated budget to AI-search optimization, but 80% report 'no idea' or under 5% of revenue. Meanwhile the Core Web Vitals that actually gate visibility stay broken. The checked 2026 data on what's load-bearing and what's a retainer without a denominator.
Website migration SEO: redirects, canonicals, and a crawl checklist
Most migration traffic loss is missing redirects, changed URLs without a map, and a sitemap that still lists the old host. A practical sequence, common mistakes, and what to prepare before you brief a studio.
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