The legal pages a launch site actually needs
You need privacy, cookies if you use them, and terms that match what the form collects. You do not need a novel. A practical sequence, common mistakes, and what to prepare before you brief a studio.
Kiwi Blog 17 articles · Page 2 of 2
Launch articles
Practical articles on websites, client portals, SaaS, and technical SEO. Understand the trade-offs before you invest in the build.
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What to do when the launch message is not clear
If three cofounders pitch three products, the landing page will too. Lock one sentence before you lock the layout. A practical sequence, common mistakes, and what to prepare before you brief a studio.
Who owns what before a startup launch
Launches slip when DNS, analytics, legal, and the tweet all have no owner. A practical sequence, common mistakes, and what to prepare before you brief a studio.
How to launch a startup website before the product is finished
You can launch demand without pretending the product is done. The page must say what exists now and what happens next. A practical sequence, common mistakes, and what to prepare before you brief a studio.
A pricing page when you still sell by proposal
Say how you sell. Do not invent tiers to look like a public SaaS if you are not one. A practical sequence, common mistakes, and what to prepare before you brief a studio.
A waitlist page that qualifies, not just collects emails
A pile of emails is not demand. Ask for the job to be done, then reply. A practical sequence, common mistakes, and what to prepare before you brief a studio.
Keep the website and the pitch deck on the same offer
Investors and buyers should not meet two companies. Align the problem, outcome, and traction language. A practical sequence, common mistakes, and what to prepare before you brief a studio.
The startup website launch checklist for day one
Everything a startup website needs before launch: messaging, analytics and consent, SEO foundations, performance, and the redirect map — in sprint order.
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