Kiwi Blog 161 articles · Page 16 of 18
Practical articles on websites, client portals, SaaS, and technical SEO. Understand the trade-offs before you invest in the build.
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Most migration traffic loss is missing redirects, changed URLs without a map, and a sitemap that still lists the old host. A practical sequence, common mistakes, and what to prepare before you brief a studio.
If traffic arrives and serious enquiries do not, the first screen is failing to name the buyer, the outcome, and one next step. A practical sequence, common mistakes, and what to prepare before you brief a studio.
Scope explodes when new requests join the live build instead of a dated change log with a cost and a delay. A practical sequence, common mistakes, and what to prepare before you brief a studio.
If you cannot name a client, do not invent one. Use process proof, sourced industry data, and this-site-as-artifact until a publication release exists. A practical sequence, common mistakes, and what to prepare before you brief a studio.
A redesign stall is usually an unwritten brief: no buyer, no out-of-scope list, and no acceptance test, so every opinion looks equal. A practical sequence, common mistakes, and what to prepare before you brief a studio.
Slow first paint and unstable layout tax every channel. Measure LCP, INP, and CLS on the enquiry template before commissioning new art. A practical sequence, common mistakes, and what to prepare before you brief a studio.
A portal is warranted when email and spreadsheets create access-control or audit risk. It is not warranted as a status page nobody will open. A practical sequence, common mistakes, and what to prepare before you brief a studio.
A v1 needs consistent components, not a 200-token bible. Promote a system when the same UI is rebuilt weekly. A practical sequence, common mistakes, and what to prepare before you brief a studio.
Hire embedded capacity when priorities are real and internal hiring would take longer than the next three releases. A practical sequence, common mistakes, and what to prepare before you brief a studio.
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