Kiwi Blog 161 articles · Page 11 of 18
Practical articles on websites, client portals, SaaS, and technical SEO. Understand the trade-offs before you invest in the build.
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LCP is usually a hero image, a web font, or a blocking script. Pretending it is 'the CMS' delays the fix. A practical sequence, common mistakes, and what to prepare before you brief a studio.
llms.txt is a courtesy map for machines. It is not a ranking lever. Keep it consistent with the live site. A practical sequence, common mistakes, and what to prepare before you brief a studio.
Quotes that fuse the public site and the logged-in product hide the expensive part. Price them as two releases with two acceptance lists. A practical sequence, common mistakes, and what to prepare before you brief a studio.
WCAG 2.2 asks for a 24px minimum; 44px is still the practical mobile bar for primary actions. A practical sequence, common mistakes, and what to prepare before you brief a studio.
Paginated lists are unique pages. Give them canonicals, crawlable links, and titles that include the page number. A practical sequence, common mistakes, and what to prepare before you brief a studio.
A pre-seed site needs a clear problem, a way to talk, and honesty about stage. It does not need a blog of 200 posts. A practical sequence, common mistakes, and what to prepare before you brief a studio.
Stuck backlogs are usually unclear acceptance, too much WIP, or no one who can say no. A practical sequence, common mistakes, and what to prepare before you brief a studio.
Handoffs to juniors look cheap and cost reviews. Senior-only delivery is a staffing choice you should ask for in writing. A practical sequence, common mistakes, and what to prepare before you brief a studio.
Runtime CSS-in-JS and unused frameworks tax INP. Prefer a tokenized static stylesheet when the UI is known. A practical sequence, common mistakes, and what to prepare before you brief a studio.
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