Website strategy Kiwi insights
What to decide before choosing a CMS
Choose a content system from real editorial, accessibility, maintenance, and governance needs—not a feature checklist.
A CMS choice should follow the work people need to do with content. A long feature comparison cannot answer whether editors can safely publish, maintain, and govern the pages that matter.
Write the editorial requirements first
List content types, required fields, approval roles, revision history, publishing frequency, integrations, locales, and who must be able to use the editing interface. Test the actual tasks with representative editors before committing.
Include accessibility and longevity
A content system is also an authoring tool. W3C’s ATAG guidance covers both access for authors with disabilities and support for creating accessible content. Evaluate the editor, not only the visitor-facing output.
Choose the smallest maintainable fit
Favor the option that meets the approved requirements with a realistic ownership model. Document migration, security updates, backups, training, content governance, and the cost of changing the decision later.
Kiwi can help define the content model and editorial workflow before implementation; the platform choice follows the actual requirements.