Accessibility Kiwi insights
Accessibility before launch: a practical review for product teams
Scope an accessibility review around representative journeys, evidence, remediation, and clear limits on conformance claims.
An accessibility review before launch is a way to discover and prioritize barriers, not a shortcut to a broad conformance claim. The review needs a stated scope, representative journeys, appropriate expertise, and a record of what was and was not evaluated.
Start with the journeys that matter
Identify the pages, flows, components, input methods, and content types a person needs to use. Include the essential conversion or product path, but do not assume one successful page represents the whole site.
Combine automated and manual checks
Automation can identify some technical failures, but it cannot determine every aspect of a usable experience. Review keyboard operation, focus visibility and order, headings, form errors, semantics, responsive behavior, and relevant assistive-technology scenarios. Involve users with disabilities where the project allows.
Report what was tested and what happens next
Record scope, methods, findings, severity, owners, and retest status. Treat unresolved barriers as release risks. Do not claim WCAG conformance unless the evaluation supports the precise claim.
Kiwi can help integrate accessibility review into a focused launch process; specialist evaluation and compliance conclusions require the appropriate scope and expertise.